A customer checks out at a Winn-Dixie store. | The Winn-Dixie Co.
Published on March 18, 2026 at 12:48 pm
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Two Harveys Supermarkets in Jacksonville will soon become Winn-Dixie stores.
The stores are at 5909 University Blvd. W. and 5250 Moncrief Road W. They are among seven Harveys stores that are becoming Winn-Dixies in Florida and southern Georgia.
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The company did not announce when the stores would change over.
Harveys Rewards customers can transition to the Winn-Dixie Rewards app. Their existing points will transfer. Customers simply need to download the Winn-Dixie app and enter their phone number — no new sign-up is required.
The conversions are part of the transition of Southeastern Grocers to a new identity as The Winn-Dixie Co., which is refocusing its brand on Florida and southern Georgia.
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German grocery store company Aldi bought Winn-Dixie and Harveys grocery stores last year from Southeastern in a $9 billion plan to expand Aldi’s nationwide footprint.
Then in February, a consortium of private investors acquired Southeastern from Aldi. Hucker and C&S Wholesale Grocers, a long-time supplier for the company, spearheaded the deal.
The Winn-Dixie Co. announced its rebranding in October and said it would move forward with about 130 conventional grocery stores and 140 freestanding and grocery-adjacent liquor stores in Florida and southern Georgia.
Plans included:
- Expanding the liquor store portfolio
- Opening new stores in North Florida but pull back from several states
- Growing its Own Brand products and return its iconic Lip Lickin’ Chicken
- Piloting new features such as third-party online grocery delivery and return kiosks. (Southeastern announced in September that customers could now order Winn-Dixie groceries on Amazon.
Randy comes to Jacksonville from the South Florida Sun-Sentinel, where as metro editor, he led investigative coverage of the Parkland school shooting that won the 2019 Pulitzer Prize for public service. He has spent more than 40 years in reporting and editing positions in Illinois, Iowa, Missouri, Ohio and Florida.
