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A rendering of the Hard Rock Hotel tower on the Northbank of the St. Johns River.A rendering of the Hard Rock Hotel tower on the Northbank of the St. Johns River.
The proposed Hard Rock Hotel includes a disc-shaped 18th-floor nightclub that developer Michael Munz described as a “record album floating out of the hotel.” | Downtown Development Review Board

Developers offer first look at plans for Hard Rock Hotel in Jacksonville

By Ric Anderson - Jacksonville Daily Record
Published on October 2, 2026 at 10:59 am
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Developers of a proposed Hard Rock Hotel on the Downtown Northbank provided a first public look at the project’s design Thursday during a Downtown Development Review Board workshop.

First things first: It won’t be shaped like a guitar and won’t include a casino.

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Developer Michael Munz led a team that presented designs to the board for the 30-story hotel and condominium building planned at 500 E. Bay St. The project team said the property would include a 350-key hotel and 152 residences, plus restaurants, cafes, retail, live entertainment, event space, meeting facilities, wellness amenities and amenities for children.

Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.

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