An illustration shows the new Haskell sign at 701 San Marco Blvd. The Haskell sign will replace the Prudential Insurance Co. of America sign. | Jacksonville Daily Record
Published on August 15, 2025 at 10:49 am
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The Jacksonville Downtown Development Review Board approved plans to install two illuminated signs at the top of Haskell’s new headquarters on the Downtown Southbank.
The DDRB voted 7-0 on Thursday to grant a special sign exception for signs on the northwest and southeast exterior walls of the 19-story building at 701 San Marco Blvd.
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Haskell plans to remove two signs for the previous main tenant of the building, The Prudential Insurance Co. of America.
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