Featured image for “A hologram-like mayor welcomes Jax visitors”
A holographic version of Mayor Donna Deegan welcomes travelers — as the real Deegan watches on the left. The technology was unveiled Thursday, Dec. 19, 2024. | Michelle Corum, Jacksonville Today
2 days ago

A hologram-like mayor welcomes Jax visitors

A 3D representation of Mayor Donna Deegan — almost a hologram — now greets travelers at Jacksonville International Airport.…

Featured image for “Florida commits more money to lure back tourists after storms”
Boats sit after being pushed ashore by floodwaters from Hurricane Helene on Saturday, Sept. 28, 2024, in St. Petersburg. | Mike Carlson, AP
November 18, 2024

Florida commits more money to lure back tourists after storms

Visit Florida has added $1 million to a campaign to convince tourists that Florida is open for business.…

Featured image for “Tourism council ready to promote Black History Museum”
St. Johns County leaders have identified a West Augustine site, near the former location of Florida Memorial College, as a potential home for a Florida Museum of Black History. | Will Brown, Jacksonville Today
October 21, 2024

Tourism council ready to promote Black History Museum

Tourism officials are recommending St. Johns County commit $50,000 to marketing and communication for the museum.…

Featured image for “Tourists can still get free orange juice entering Florida”
Florida orange juice will continue to flow at welcome centers targeting tourists who travel to the state, despite a promotional budget cut. | Florida Welcome Centers
May 9, 2024

Tourists can still get free orange juice entering Florida

Free orange juice will continue to flow at interstate welcome centers despite a budget cut for promotional efforts.…

Featured image for “Sargassum buries beaches and threatens tourism”
Brian Lapointe, an algae bloom expert at Florida Atlantic University’s Harbor Branch Oceanographic Institute, is deep into his research on how to best dispose of large sargassum mats landing on Florida and Caribbean beaches every summer. | Florida Atlantic University, WGCU
April 17, 2024

Sargassum buries beaches and threatens tourism

Deep piles of sargassum, normally stuck out in the Atlantic Ocean, are finding a way to foul many Florida beaches…

Featured image for “Carnival will continue to cruise from Jax through 2026”
The Carnival Elation sails year-round from Jacksonville to the Bahamas. l Jaxport
March 25, 2024

Carnival will continue to cruise from Jax through 2026

Jaxport on Monday extended its agreement with Carnival Cruise Line, which sails the Elation from Jacksonville to the Bahamas.…

Featured image for “New trolley stop called a ‘game changer’ for Lincolnville Museum and Cultural Center”
Old Town Trolley Tours of St. Augustine will add a trolley stop in front of the Lincolnville Museum and Cultural Center in February 2024. The move was part of a communitywide effort to embrace St. Augustine's Black history. | Old Town Trolley Tours of St. Augustine
February 19, 2024

New trolley stop called a ‘game changer’ for Lincolnville Museum and Cultural Center

Old Town Trolley Tours and Attractions will add a stop at the museum to help St. Augustine promote its historic…

Featured image for “WaterWalk opens unique lodging concept in Jacksonville”
This is the kitchen in a two-bedroom suite at WaterWalk. | Jacksonville Daily Record
October 17, 2023

WaterWalk opens unique lodging concept in Jacksonville

The property in South Jacksonville combines units for short-term stays and others to live in. The property is WaterWalk’s first…

Featured image for “Public-private partnership OKd to manage The Amp, Ponte Vedra Concert Hall”
The St. Augustine Amphitheatre. St. Johns County
September 20, 2023

Public-private partnership OKd to manage The Amp, Ponte Vedra Concert Hall

St. Johns County’s two best-known concert venues will now be operated by a nonprofit, after commissioners approved a public-private partnership…

Featured image for “Tourism down locally after two exceptional years”
The beaches in Duval County draw thousands of tourists every year. l Ryan Ketterman
August 24, 2023

Tourism down locally after two exceptional years

The number of tourists visiting Duval County fell nearly 10% in the second quarter this year, but the news might…

Featured image for “Fewer tourists are coming to Florida as other states recover”
August 17, 2023

Fewer tourists are coming to Florida as other states recover

The number of people traveling to Florida during the second quarter of 2023 decreased compared with a year earlier.…