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Florida Sen. Gayle Harrell displays designs for a specialty license plate to honor iconic Florida singer Jimmy Buffet on Jan. 10, 2024. The plate is available for preorder. | AP Photo/Brendan Farrington

NUMBER OF THE WEEK | Florida license plates

Published on November 21, 2024 at 9:59 pm
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Ahead of the busy travel week of Thanksgiving, here’s one for the road: More than 2 million Floridians pay extra to show a little personality with their license plate. The Number of the Week is 2,210,484, the number of vehicles in the state with specialty plates.

2,210,484

In Duval County, the Gators are more popular than the Jaguars: the University of Florida’s specialty plate comes in No. 1 with 6,683. The Jags are a close second, with 6,232.

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Statewide, the Endless Summer plate take first place. The sunset-themed design that features the silhouette of a surfer was sponsored by a charity created by Ron and Lynne DiMenna, of Ron Jon Surf Shop fame. The plate’s proceeds benefit Florida’s beaches.

The Gators take the top spot in Baker and Putnam counties, also, and Endless Summer leads in St. Johns County. In Clay County, the Vets of the U.S. Armed Forces plate is most popular. Nassau County prefers the Helping Sea Turtles Survive option.

On the other hand, some specialty plates are relatively rare. Next time you’re stuck in traffic, here are some of North Florida’s most rare plates to keep your eyes peeled for to help pass the time.

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author image Reporter email Megan Mallicoat is a Jacksonville Today reporter focusing on education. Her professional experience includes teaching at the University of Florida College of Journalism and Communications, as well as editing, communications management, web design, and graphic design. She has a doctorate in mass communication with an emphasis in social psychology from UF. In her "free time," you'll most likely find her on the sidelines of some kind of kids’ sports practice, holding a book.

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