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An illustration of the Publix planned in Downtown JacksonvilleAn illustration of the Publix planned in Downtown Jacksonville
Developer Gateway Jax will ask the city for $48 million in incentives for a Publix-anchored project planned at 119 W. Beaver St., Downtown. | Jacksonville Daily Record

Developer to seek $48M in incentives for Publix-anchored project Downtown

By Mike Mendenhall
Published on November 25, 2025 at 10:14 am
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Gateway Jax plans to seek about $48 million in public incentives for the Publix-anchored mixed-use tower it has proposed on the site of the former First Baptist Church main auditorium, a firm representing the company said Monday. 

Wingard, a Jacksonville-based marketing and communications agency, said in an email that Gateway was preparing to seek a package with an estimated $19.6 million Recapture Enhanced Value Grant and a $28.5 million completion grant for its N7 project. 

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The email came after DIA CEO Colin Tarbert gave a presentation to the City Council Special Committee on the Future of Downtown in which he said Gateway was seeking at least $43.2 million in incentives for N7. 

Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.

author image Associate Editor email Jacksonville Today Associate Editor Mike Mendenhall focuses on Jacksonville City Hall and the Florida Legislature. A native Iowan, he previously led the Des Moines Business Record newsroom and served as associate editor of government affairs at the Jacksonville Daily Record, where he twice won Florida Press Association TaxWatch Awards for his in-depth coverage of Jacksonville’s city budget. Mike’s work at the Daily Record also included reporting on Downtown development, JEA and the city’s independent authorities, and he was a frequent contributor to WJCT News 89.9 and News4Jax.

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