The Rolls-Royce PhantomThe Rolls-Royce Phantom
The 2025 Rolls-Royce Phantom has a manufacturer's suggested retail price of $517,750 to $597,750, according to Car & Driver. | Photo by Tom Bunning via Jacksonville Daily Record

Rolls-Royce franchise planned for Jacksonville next year

Published on November 20, 2025 at 11:17 am
Free local news and info, in your inbox at 6 a.m. M-F.

British luxury auto dealer Rolls-Royce, whose new models sell for $400,000 and up, is in motion for a dealership in East Arlington.

Fields Auto Group intends to start operating the dealership next year at its Land Rover of Jacksonville location at 11217 Atlantic Blvd., where Fields ended its sales this year of British carmaker Jaguar.

Jacksonville Today thanks our sponsors. Become one.

It had been Jaguar Land Rover Jacksonville. Land Rover will continue to operate there, joined by Rolls-Royce.

Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.