Bank of America and other companies have anchored the 42-story Downtown tower at 50 N. Laura St. since it was built in 1990. | Karen Brune Mathis, Jacksonville Daily Record
Published on June 17, 2026 at 11:50 am
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Jacksonville’s tallest Downtown tower is changing its marketing identity.
What was built as Barnett Center and has been known as Bank of America Tower is now Jax Tower at 50 North.
READ MORE: Wells Fargo name removed from Downtown tower
Sarah Teagle, Cushman & Wakefield senior associate of office brokerage, said June 16 that Bank of America has reduced its footprint and no longer has the naming rights at the 42-story building at 50 N. Laura St.
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