An illustration of Fleet Landing Riversides, at the site of the former Haskell headquarters in Brooklyn. | Gensler
Published on February 23, 2026 at 12:59 pm
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Fleet Landing says it is “evaluating a proposed new community concept” along Jacksonville’s Northbank riverfront and plans to seek conceptual review through the Downtown Development Review Board.
Fleet Landing Riverside would be at 111 Riverside Ave., the former Haskell campus, for residents who “will be active, engaged adults age 62 and better.”
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This is the second effort of Fleet Landing to open a Downtown community. It proposed building a 30-story residential tower at the Duval County School Board’s headquarters site on the Southbank Downtown in 2025. The school district decided against selling the property to Fleet Landing.
In a news release, Fleet Landing said the new proposal “reflects an early-stage vision to explore how senior living could contribute to the continued vitality of Downtown while remaining aligned with Fleet Landing’s long-term mission.”
The first phase would accommodate about 425 residents, 75% of them from the Greater Jacksonville area, Fleet Landing said.
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The developer expects that 90% of the residents would hold a bachelor’s degree or higher and possess “exceptional financial strength.” They would be “drawn not only by location and architectural design, but by the opportunity to remain meaningfully connected to the civic, cultural, and philanthropic life of the city,” the news release said.
The site offers zoning capacity for up to 728 residences on 7.39 acres, Fleet Landing said. The first phase would include 239 independent living residences, 28 assisted living and 18 memory care suites in a 32-story tower.
The development would include multiple dining venues, a swimming pool and a performing arts center, Fleet Landing said. The company predicts 130 full-time jobs.
“More than a residential development, Fleet Landing Riverside represents a long-term investment in the vitality of Jacksonville’s urban core,” Fleet Landing CEO Josh Ashby said in the news release. “It brings together financial strength, intellectual capital, and civic engagement in one thoughtfully designed community, activating the riverfront, supporting local institutions and contributing to the economic and cultural life of the city.”
Read more of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.
