The Baptist Health hotel would be built at 1051 Palm Ave. on the Downtown Southbank. | Jacksonville Daily Record
Published on January 12, 2026 at 3:26 pm
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Baptist Health plans to add a 15-story, nearly $110 million hotel to its campus on the Downtown Southbank, a representative told a Jacksonville City Council committee Monday.
Land-use and governmental affairs attorney Steve Diebenow of Driver, McAfee, Hawthorne & Diebenow, who is representing Baptist, said the 226-room hotel is planned at Palm Avenue and Gary Street.
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The 1.82-acre site at 1051 Palm Ave. is now a parking lot.
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