An illustration of the Publix planned in Downtown JacksonvilleAn illustration of the Publix planned in Downtown Jacksonville
Developer Gateway Jax will ask the city for $48 million in incentives for a Publix-anchored project planned at 119 W. Beaver St., Downtown. | Jacksonville Daily Record

Developer to seek $48M in incentives for Publix-anchored project Downtown

Published on November 25, 2025 at 10:14 am
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Gateway Jax plans to seek about $48 million in public incentives for the Publix-anchored mixed-use tower it has proposed on the site of the former First Baptist Church main auditorium, a firm representing the company said Monday. 

Wingard, a Jacksonville-based marketing and communications agency, said in an email that Gateway was preparing to seek a package with an estimated $19.6 million Recapture Enhanced Value Grant and a $28.5 million completion grant for its N7 project. 

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The email came after DIA CEO Colin Tarbert gave a presentation to the City Council Special Committee on the Future of Downtown in which he said Gateway was seeking at least $43.2 million in incentives for N7. 

Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.