A road improvement project along a main corridor of Northwest Jacksonville aims to promote economic development.
Community leaders gathered Friday for a ceremonial groundbreaking for a project on New Kings Road that includes lighting, landscaping and hardscape improvements.
District 10 City Councilwoman Ju’Coby Pittman was at the corner of Soutel and US. 1 to announce the start of the long-awaited New Kings Road Capital Improvements Project.
“This area has been left behind for a long time,” Pittman said. She hopes the beautification and safety improvements will stimulate commercial investment, enhance safety and promote sustainable growth.
Pittman says the improvements will stretch up the U.S. 1 corridor to Trout River Boulevard for more than 2 miles. The initial projects of the redevelopment cost $6 million, which comes from the city’s Community Redevelopment Agency funds and state appropriations.

The CRA worked with the Florida Department of Transportation and the North Florida Transportation Planning Organization on the designs to improve safety, walkability and attractiveness to developers along the corridor.
“We want developers to come and look at some of the land and the property for possible investment,” Pittman said. “Because that’s what we need right now. We have a shopping center over here as well. We have a lot of abandoned buildings, but to be able to put the infrastructure in, we feel that will help and attract more businesses for economic infusion.”
Pittman said the community has lost two Walgreens and grocery stores so they’re looking to bring businesses back, like hotels, restaurants and retail.







