A potential Hard Rock Hotel is proposed on 2.02 acres at 500 E. Bay St., the site of the demolished Berkman II condominium along the St. Johns River. | Jacksonville Daily Record
Published on November 7, 2025 at 3:10 pm
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City records show that developers of a potential Hard Rock Hotel on the Downtown Northbank presented the city with two versions of financial models for the project, one containing publicly funded incentives of nearly $70 million and the other with more than $40 million.
The hotel and condominium is proposed on 2.02 acres at 500 E. Bay St., the site of the demolished Berkman II condominium along the St. Johns River. It is across the street from the Police Memorial Building and Duval County jail.
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Jacksonville Chief Communications Officer Phil Perry said the city had reviewed the models but had not committed to offering any incentives. He said the Downtown Investment Authority was still in the fact-finding stage of analyzing the project.
Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.
