A concert series that has drawn tens of thousands of people to Downtown Jacksonville during its four years in existence could be scaled back or discontinued next year.

Downtown Vision Inc. is evaluating the future of Jax River Jams amid declining sponsorship funding and rising costs of production, Downtown Vision CEO Jake Gordon said Monday during a meeting of the Jacksonville City Council Special Committee on the Future of Downtown.

Gordon said the financial situation created challenges for planners to put on a high-quality show. “We definitely spent more than we brought in this year,” he said.

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