A band performs at River Jams in 2023 | Jax River Jams

Jax River Jams could be coming to an end

Published on June 11, 2024 at 10:47 am

A concert series that has drawn tens of thousands of people to Downtown Jacksonville during its four years in existence could be scaled back or discontinued next year.

Downtown Vision Inc. is evaluating the future of Jax River Jams amid declining sponsorship funding and rising costs of production, Downtown Vision CEO Jake Gordon said Monday during a meeting of the Jacksonville City Council Special Committee on the Future of Downtown.

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Gordon said the financial situation created challenges for planners to put on a high-quality show. “We definitely spent more than we brought in this year,” he said.

Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.

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