Southeastern Grocers Inc., parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is introducing a new store brand offering products the company says are free of undesirable ingredients.

The Know & Love line will include food, beverages and household products that eliminate nearly 100 ingredients such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose, the company said.

Know & Love features color-coded packaging to help customers with dietary requirements find products suited for their needs — dark purple packaging indicates gluten-free items and dark green packaging denotes plant-based options.

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