NUMBER OF THE WEEK | Jags’ value rises

The Jaguars kick off the 2025 season on Sunday when they host the Carolina Panthers. 

While neither team has been adept at consistently winning football games over the last three decades, the Jaguars and Panthers – like all NFL teams – are very successful at making money.

Forbes released its annual valuations for all 32 NFL teams last month. The Dallas Cowboys may not be the league’s best football team, but they are the best in the business of football. The Cowboys are the most valuable NFL team ($13 billion); best at making money ($1.23 billion) and best at turning a profit ($629 million).

Our number of the week is $5.6 billion, the latest franchise valuation for the Jacksonville Jaguars, according to Forbes.

That puts the Jags toward the bottom of the league: 28th out of 32 franchises. But it’s still a whopping 627% increase from the $770 million that Shad Khan paid for the team in 2012. Talk about return on investment.

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Here is how much the team valuation has increased over the last five seasons:

The Jaguars earned $106 million last year, which ranks them 16th, the dead middle of the pack. Here’s how the Jaguars’ revenue compares to the rest of the NFL:

Data visualizations by Megan Mallicoat, Jacksonville Today