Number of the Week
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NUMBER OF THE WEEK | Jags’ value rises

By Will Brown
Published on September 5, 2025 at 10:41 am
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The Jaguars kick off the 2025 season on Sunday when they host the Carolina Panthers. 

While neither team has been adept at consistently winning football games over the last three decades, the Jaguars and Panthers – like all NFL teams – are very successful at making money.

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Forbes released its annual valuations for all 32 NFL teams last month. The Dallas Cowboys may not be the league’s best football team, but they are the best in the business of football. The Cowboys are the most valuable NFL team ($13 billion); best at making money ($1.23 billion) and best at turning a profit ($629 million).

Our number of the week is $5.6 billion, the latest franchise valuation for the Jacksonville Jaguars, according to Forbes.

$5.6 billion

That puts the Jags toward the bottom of the league: 28th out of 32 franchises. But it’s still a whopping 627% increase from the $770 million that Shad Khan paid for the team in 2012. Talk about return on investment.

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Here is how much the team valuation has increased over the last five seasons:

The Jaguars earned $106 million last year, which ranks them 16th, the dead middle of the pack. Here’s how the Jaguars’ revenue compares to the rest of the NFL:

Data visualizations by Megan Mallicoat, Jacksonville Today

author image Reporter email Will Brown is a corps member with Report for America, a national service program that places journalists into local newsrooms. Will Brown is a reporter and photographer focusing on issues related to race and inequality, as well as sports and photography. He originally joined Jacksonville Today as a Report for America corps member. Will previously reported for the Jacksonville Business Journal, The St. Augustine Record, Victoria (Texas) Advocate and the Tallahassee Democrat. His accolades over his nearly 20-year career include photography for the Health News Florida’s national Murrow Award-winning series “Committed: How and Why Children Became the Fastest Growing Group Under Florida’s Baker Act.” Brown is a graduate of Florida A&M University and has a master’s from the University of South Florida. In his spare time, he enjoys reading and soccer. He lives in Clay County with his wife and son.

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