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DeLee Parker shows off her family's locally grown potatoes in an ad for Lay's Potato Chips.

BIT OF JOY | Local farmers featured in Super Bowl ad

Published on February 10, 2025 at 10:13 am
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Did you know that you’re likely eating local potatoes when you rip open a bag of Lay’s? If you caught the Super Bowl last night, you might have seen the ad for Lay’s potato chips showing a young girl carefully tending to a potato plant. The commercial ends with a collage of photos of potato farmers from St. Johns County, including multiple generations of the family belonging to 5-year-old DeLee Parker. Her dad Jeffrey says, “Our family is happy and honored” to be in the commercial. They’ve been farming in St. Johns County since 1937, and Lay’s has been turning their potatoes into chips since 1964. Hastings farmers Steve Singleton, his wife April and their sons are also featured in the ad, along with Wesley Smith, another Hastings potato grower.


author image Newsletter Writer email Heather Henderson is a writer, editor and artist who has lived in Jax for close to 20 years. She has a bachelor’s degree in history from the University of North Florida.

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