Mark Embrick, the operator of Jax Taco Truck, discovered the benefits of selling tacos over other fare in 2019. He started with a barbecue truck but found it was a hit-and-miss venture. With tacos, “If I run out of ground beef or chicken, I can kind of run out and grab something and be back in business.” | Dan Macdonald, Jacksonville Daily Record
Published on April 12, 2024 at 11:10 am
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If you love tacos, this may be the golden age in Northeast Florida, with more restaurants featuring the fare on the way.
Some are aimed at families. Others are more upscale, with full bars featuring 30 or more usually hard-to-find brands of tequila and mezcal.
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Beyond the dining preferences of consumers, more factors are driving the taco trend.
Read the rest of this story at the Jacksonville Daily Record, a Jacksonville Today news partner.
