Jacksonville Jaguars quarterback Trevor Lawrence is the new brand ambassador for EverBank.
The quarterback will be the focus of nationwide marketing campaigns for the bank. Fans will see him in online content, newspaper ads and TV spots, particularly during football games.
The first ads are titled “Trevor, GO” and “Perform as Hard as You Do.”
The Jacksonville-based bank says the new collaboration builds on its partnership with the Jaguars, which extends beyond the naming rights of EverBank Stadium.
Lawrence says that EverBank’s deep commitment to the community aligns perfectly with his values, according to a news release.
“With the advantages EverBank provides, everyone gets treated like an MVP,” Lawrence said in the release. “I’m excited to team up with a brand that shares my passion for giving back and always going the extra mile in the pursuit of success.”
More information and the ads can be viewed at everbank.com/performancepartners.