Van Gogh exhibit extended again in Jacksonville

Published on February 17, 2023 at 3:17 pm

Where have you heard this before? The popular Van Gogh exhibit in Jacksonville has been extended.

For the third time, “Beyond Van Gogh: The Immersive Experience” has added weeks to its stay at the newly named NoCo Center, at 712 N. Hogan St. It will remain through April 16.

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The acclaimed attraction has sold over 100,000 tickets in Jacksonville and was extended due to “overwhelming demand,” event spokeswoman Ashley Williams said Friday. The extension will not affect other cities’ plans for the exhibit, she said.

Self portraits of artist Vincent Van Gogh are part of the Beyond Van Gogh experience in Jacksonville. (Timothy Norris / Beyond Van Gogh)

The show, which covers more than 30,000 square feet, uses projection technology and an original musical score to immerse visitors within 300 Van Gogh artworks, including well-known paintings such as “The Starry Night,” “Sunflowers” and “Cafe Terrace at Night.” Promoters said the traveling exhibit has sold more than 4 million tickets worldwide.

RELATED: A discussion with the historian behind the Van Gogh exhibit

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“Van Gogh’s art comes to life by appearing and disappearing, flowing across multiple surfaces and heightening the senses with their immense detail,” the show’s website says.

The show is being held inside the former First Baptist Church of Jacksonville’s main auditorium, now converted into the “North Core” event space. The intensely popular exhibit opened in September, then was extended three weeks through Nov. 27, then through Feb. 26. Tickets are available at

Organizers of “Beyond Van Gogh: The Immersive Experience” will have a food drive Wednesday through Sunday helping Feeding Northeast Florida. Groups that bring a bag of nonperishable groceries will receive free entry for one member of their party. Feeding Northeast Florida serves more than 85,000 people daily in eight counties.

author image Reporter, WJCT News 89.9 email Dan Scanlan is a veteran journalist with almost 40 years of experience in radio, television, and print reporting. He has worked at various stations in the Northeast and Jacksonville. Prior to joining the WJCT News team, Dan spent 34 years at The Florida Times-Union as a police and current affairs reporter.

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